Media

Sequentia Announces Relationship with RedFlagDeals.com

Second-Year University Student’s Website Now Boasts Over 300,000 Unique Canadian Visitors a Month for Retail Rebates and Discount Offers

TORONTO, May 30, 2003. Sequentia Communications, a Toronto-based public relations and internet marketing firm, announced today that it has been retained by RedFlagDeals.com, Canada’s premier online deal-finding web site and a significant bright spot in the Canadian etailing segment.

RedFlagDeals.com was founded by second-year Queen’s University commerce student Derek Szeto while he was still in high school. The site currently boasts over 300,000 unique visitors a month, a testimonial to its commitment to offer to consumers the best retail deals on the market. The site has generated over $500,000 in direct revenue for one of its affiliates, NCIX.com. “RedFlagDeals.com is an excellent resource for Canadian consumers and an important partner in our business. The community around RedFlagDeals.com helps us insure that our prices are competitive and our service is the best in Canada,” said Steve Wu, president of NCIX.com.

“Sequentia’s involvement with AIMS Canada, coupled with their expertise in more traditional media makes them the perfect fit, said Derek Szeto. “By having Sequentia handle our media communications we hope to reach a broader audience while enabling us to focus on our strength - helping Canadians find the best deals on the Internet.

Szeto has also set up a five-year scholarship at Queen’s under the RedFlagDeals.com name. “The scholarship is one way for me to give back. I’m in university so I can understand how expensive it can be. To be in a position where I am able to give back in this way is fantastic.”

“RedFlagDeals is such an exciting success story, a rare thing in Canadian ecommerce circles,” said Jennifer Evans, Managing Partner of Sequentia Communications. “The fact that Derek is still a university student makes their success that much more remarkable. We are delighted to be representing them.”

ABOUT REDFLAGDEALS.COM: Launched in November 2000, RedFlagDeals.com uses the power of community to alert bargain-hunting consumers to Canadian retailing deals via the internet. Headed up by Derek Szeto, a second-year university student, the site currently boasts over 300,000 unique visitors and over 3 million page views every month. The site has pushed over $500,000 in sales to one of its affiliates to date and is represented by 24/7 Canada for advertising inquiries. http://www.redflagdeals.com

ABOUT SEQUENTIA COMMUNICATIONS: Sequentia Communications is a technology-focused public relations and marketing communications firm producing customer acquisition and retention strategies for its clients. The company is based in Toronto and its clients include AIMS (Association of Internet Marketing and Sales), SMART Toronto Technology Alliance, IQ Partners, Vanenburg, ThinData and The Care Guide. North American partners include TechKnow Communications in Vancouver, Sudela Communications in Chicago and Christina Rodmell + Associates in Toronto. For more information please visit the company’s website at http://www.sequentia.net.

For more information, please contact:

Sacha DeGroot
Sequentia Communications
416.203.3656