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Toronto, Ontario.  June 16, 2004. Canada’s most popular deals website has gotten a facelift and is raffling off a BBQ this summer in a joint promotional campaign with HBC.  Visitors to the website can register for a random draw while they comb for deals on the new website.

Included in the new website re-design is easier site navigation, new sorting functionality for users and a new “ongoing deals” section.  The website has also brightened its colour scheme to order to also appeal more to female shoppers. is currently running a joint initiative with Prepaid Direct’s “xpresscall” phone card program.  Members of RedFlagDeal’s registered membership will get 80 free minutes of long distance calling when they sign up for xpresscall through the website. 

“The response rate from users is greater than an AOL Home Page pop-up ad that we ran last December,” said Peter Walcot, President, Prepaid Direct. “AOL Canada has about 400k subscribers, so this is pretty amazing!!”

To sign up for xpresscall and access the 80 free minutes of long distance, visit and become a registered user.  Already the website has over 13,500 registered users who have access to other specialty deals specifically offered exclusively by

Prepaid Direct is a privately owned Canadian company, headquartered in Toronto, Ontario. The company was recently awarded a patent on their sales process, which facilitates the electronic purchase of goods and services via automated bank machines. Further information about Prepaid Direct can be found at

Hudson’s Bay Company, established in 1670, is Canada’s largest department store retailer and oldest corporation. The Company provides Canadians with the widest selection of goods and services available through retail channels that include almost 500 stores led by the Bay, Zellers and Home Outfitters chains. Hudson’s Bay Company employs nearly 70,000 associates and has operations in every province in Canada.

Launched in November 2000, uses the power of community to alert bargain-hunting consumers to Canadian retailing deals via the Internet. Headed up by Derek Szeto, a second-year university student, the site currently boasts over 800,000 unique visitors and over 6 million page views every month. The site has pushed over $750,000 in sales to one of its affiliates to date and is represented by 24/7 Canada for advertising inquiries.


For more information, please contact:
Sacha DeGroot
Sequentia Communications

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